About

My name is Lynnette Cantos and I’m a visual and multimedia editor, creative Latina and a passionate geek.

With a results-driven approach and solid record of driving audience engagement, SEO strategy, and cross-platform content development since 2014, my experience spans B2B strategic communications, flagship newsroom publications, and freelance media outlets.

Highlights include, but are not limited to:

• Launching a company-wide best practices guide on SEO fundamentals from scratch, increasing website traffic and engagement by 30% for a B2B global membership association.
• Presenting two sold-out panels on video production and editing essentials to curious yet ambitious bloggers in the Central Florida area who wanted to elevate their video content.
• Mentoring several journalism students with hands-on experience and knowledge of newsroom operations at the Orlando Sentinel. To this day, it remains one of the most rewarding experiences of my entire career.

My core strengths include SEO, digital strategy, content optimization, audience analytics, multimedia production, and bilingual communications (English/Spanish).

I’m passionate about helping organizations strengthen their digital presence, expand audience reach, and deliver content that performs by amplifying stories through data analytics and creative brand strategy.