Social Media

I’ve built up the professional experience and academic knowledge on how to measure analytics to determine organic reach, create visual designs to accompany social media posts and moderate the comments section to abide by legal and ethical guidelines.

Audience Engagement Highlights

Facebook Group – Coronavirus news from the Orlando Sentinel

As part of the Orlando Sentinel’s audience engagement team, I served as moderator of a Facebook Group created during the early state of emergency of the COVID-19 pandemic. In this Facebook group, local readers were informed of the latest statewide case numbers, deaths and vaccine distribution centers.

Orlando Sentinel Alerts Notification

When breaking news happens on a local, national, or international scale, I was working behind-the-scenes setting up desktop alerts and mobile app push notifications for Orlando Sentinel readers and premium subscribers via OneSignal and Urban Airship multi-channel platforms.

Breaking News Twitter Post Highlights

A selection of Twitter posts from news media organizations, with an emphasis on breaking news and highlighting front-page stories.

Twitter post created for Southerly, an independent newsroom that covers environmental injustices, detailing the latest explainer on how disaster declarations work.

Twitter post created for the Orlando Sentinel, featuring the front-page design during the 5th-anniversary issue of the Pulse nightclub tragedy.

Twitter post created for the Orlando Sentinel notifying our followers that the Florida Department of Health didn’t report statewide COVID-19 data for Memorial Day weekend in 2021.

Breaking news Twitter alert for the Orlando Sentinel where real-time updates were done over a shooting in the Florida Mall on Saturday, Jan. 30, 2021.

Social Media Marketing Highlights

NAHJ Central Florida

As social media coordinator of the National Association of Hispanic Journalists (NAHJ) Central Florida chapter starting in the 2020 term, I’ve been in charge of the local chapter’s social media efforts for our Facebook, Instagram, and Twitter accounts.

Duties include publishing bilingual posts (in English and Spanish) on all three accounts informing our members of local and national chapter events, announcements, career and education opportunities.

90-Day Content Calendar – #TeamGina

A social media marketing project with Orlando-based nonprofit The Gina McReynolds Foundation, where I collaborated with a diverse team on developing a 90-day content calendar for the Summer 2022 season.

Calendar ideas varied from informative posts on breast cancer awareness to a weekly campaign post using the #WhyTeamGina hashtag on featured volunteers, board of directors and breast cancer survivors under the nonprofit.

BirthSmarter Instagram Designs

Social media designs for birth education hub BirthSmarter, where I was given the company’s visual branding—fonts, color palettes, customer photos—and created multiple assets using Adobe Photoshop, alongside matching social media captions and relevant hashtags for BirthSmarter to use for each post on Instagram.